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Relevanz von Naming Rights fur die identitatsbasierte Markenfuhrung: Eine Analyse der Okonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring - Innovatives Markenmanagement Fabian Stichnoth 1. Aufl. 2018 edition
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Relevanz von Naming Rights fur die identitatsbasierte Markenfuhrung: Eine Analyse der Okonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring - Innovatives Markenmanagement
Fabian Stichnoth
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 24, 2018 |
| ISBN13 | 9783658222895 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 279 |
| Dimensions | 150 × 220 × 10 mm · 362 g |
| Language | German |
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