International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing - Lukas Morbe - Books - Springer - 9783658220686 - May 3, 2018
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Lukas Morbe
International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2018 edition

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Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment.

165 pages, 11 Illustrations, black and white; XXI, 165 p. 11 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2018
ISBN13 9783658220686
Publishers Springer
Pages 165
Dimensions 150 × 220 × 10 mm   ·   231 g
Language German  

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