Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement - European Advertising Academy - - Books - Springer Fachmedien Wiesbaden - 9783658215200 - May 12, 2018
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement - European Advertising Academy Softcover reprint of the original 1st ed. 2017 edition

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This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

293 pages, 38 Illustrations, black and white; XI, 293 p. 38 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 12, 2018
ISBN13 9783658215200
Publishers Springer Fachmedien Wiesbaden
Pages 293
Dimensions 150 × 220 × 10 mm   ·   401 g
Language German  
Editor Eisend, Martin
Editor Zabkar, Vesna

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