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Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing - Handel und Internationales Marketing Retailing and International Marketing Matthias Schu Softcover reprint of the original 1st ed. 2017 edition
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Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing - Handel und Internationales Marketing Retailing and International Marketing
Matthias Schu
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
136 pages, 8 Illustrations, black and white; XVI, 136 p. 8 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 9, 2018 |
| ISBN13 | 9783658215194 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 136 |
| Dimensions | 150 × 220 × 10 mm · 190 g |
| Language | German |
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