Strategic Management of Market Niches - Ocvirk - Books - Springer - 9783658203634 - December 18, 2017
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Ocvirk
Strategic Management of Market Niches 1st ed. 2018 edition

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Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches.

231 pages, 43 Illustrations, black and white; IX, 231 p. 43 illus.

Media Books     Book
Released December 18, 2017
ISBN13 9783658203634
Publishers Springer
Pages 231
Dimensions 150 × 220 × 20 mm   ·   321 g
Language German  

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