Advances in Advertising Research VIII - - Books - Springer - 9783658187309 - June 29, 2017
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Advances in Advertising Research VIII 1st ed. 2017 edition

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This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

293 pages, 38 Illustrations, black and white; XI, 293 p. 38 illus.

Media Books     Book
Released June 29, 2017
ISBN13 9783658187309
Publishers Springer
Pages 293
Dimensions 150 × 220 × 20 mm   ·   513 g
Language German  
Editor Eisend, Martin
Editor Zabkar, Vesna

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