Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement - Alexander Dierks - Books - Springer Fachmedien Wiesbaden - 9783658178215 - April 13, 2017
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Alexander Dierks
Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement 1st ed. 2017 edition

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Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel.

386 pages, 20 black & white illustrations, 2 colour illustrations, 2 colour tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2017
ISBN13 9783658178215
Publishers Springer Fachmedien Wiesbaden
Pages 386
Dimensions 148 × 210 × 21 mm   ·   521 g
Language German  

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