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Vergleichende Werbung fur die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse Robert Kramer
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Vergleichende Werbung fur die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Robert Kramer
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 16, 2016 |
| ISBN13 | 9783658164690 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 271 |
| Dimensions | 150 × 220 × 10 mm · 344 g |
| Language | German |
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