Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale - Wolfgang Weitzl - Books - Springer - 9783658158880 - October 13, 2016
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Wolfgang Weitzl
Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale 1st ed. 2017 edition

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Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments.

393 pages, 5 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 13, 2016
ISBN13 9783658158880
Publishers Springer
Pages 375
Dimensions 148 × 210 × 21 mm   ·   471 g
Language French  

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