The Relationship of Body Weight and Skepticism towards Advertising - Forschungsgruppe Konsum und Verhalten - Sabrina Brauneis - Books - Springer - 9783658148607 - August 8, 2016
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Sabrina Brauneis
The Relationship of Body Weight and Skepticism towards Advertising - Forschungsgruppe Konsum und Verhalten 1st ed. 2016 edition

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Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

218 pages, 48 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 8, 2016
ISBN13 9783658148607
Publishers Springer
Pages 197
Dimensions 148 × 210 × 12 mm   ·   267 g
Language German  

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