Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands - Jennifer Berz - Books - Springer - 9783658142933 - June 1, 2016
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Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands 1st ed. 2016 edition

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Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands.


324 pages, 18 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2016
ISBN13 9783658142933
Publishers Springer
Pages 303
Dimensions 149 × 210 × 24 mm   ·   390 g
Language French  

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