Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy - - Books - Springer - 9783658140908 - October 29, 2016
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy Softcover reprint of the original 1st ed. 2015 edition

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.

341 pages, 33 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2016
ISBN13 9783658140908
Publishers Springer
Pages 330
Dimensions 148 × 210 × 18 mm   ·   449 g
Language German  
Editor Banks, Ivana Busljeta
Editor De Pelsmacker, Patrick
Editor Okazaki, Shintaro

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