Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention - Innovatives Markenmanagement - Ines Nee - Books - Springer - 9783658139971 - June 16, 2016
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Ines Nee
Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention - Innovatives Markenmanagement 1st ed. 2016 edition

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Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention.

235 pages, 28 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2016
ISBN13 9783658139971
Publishers Springer
Pages 235
Dimensions 211 × 151 × 19 mm   ·   308 g
Language German  

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