Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games - Schriftenreihe der HHL Leipzig Graduate School of Management - Thorsten Tham - Books - Springer - 9783658121044 - January 22, 2016
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Thorsten Tham
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games - Schriftenreihe der HHL Leipzig Graduate School of Management 1st ed. 2016 edition

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Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game.

302 pages, 44 colour illustrations, 74 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2016
ISBN13 9783658121044
Publishers Springer
Pages 302
Dimensions 148 × 210 × 19 mm   ·   435 g
Language German  

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