Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy - - Books - Springer - 9783658105570 - September 15, 2015
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Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy 1st ed. 2016 edition

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

406 pages, 57 black & white illustrations, 53 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 15, 2015
ISBN13 9783658105570
Publishers Springer
Pages 406
Dimensions 148 × 210 × 24 mm   ·   653 g
Language French  
Editor Eisend, Martin
Editor Verlegh, Peeter
Editor Voorveld, Hilde

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