The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs - Applied Marketing Science / Angewandte Marketingforschung - Soeren Koecher - Books - Springer - 9783658095420 - April 21, 2015
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Soeren Koecher
The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs - Applied Marketing Science / Angewandte Marketingforschung 2015 edition

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In his research, Soeren Koecher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium-i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption-on the central consumer decisions in loyalty program memberships.

163 pages, 27 black & white illustrations, 25 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 21, 2015
ISBN13 9783658095420
Publishers Springer
Pages 163
Dimensions 148 × 210 × 11 mm   ·   244 g
Language German  

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