Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities - Aline Kramer - Books - Springer - 9783658089290 - March 10, 2015
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Aline Kramer
Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities 2015 edition

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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

364 pages, 65 black & white illustrations, 76 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 10, 2015
ISBN13 9783658089290
Publishers Springer
Pages 364
Dimensions 148 × 210 × 22 mm   ·   508 g
Language French  

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