Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence - Markus Kick - Books - Springer - 9783658088361 - March 2, 2015
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Markus Kick
Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence 2015 edition

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In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research.

185 pages, 11 black & white illustrations, 41 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 2, 2015
ISBN13 9783658088361
Publishers Springer
Genre Aspects (Academic) > Economic
Pages 185
Dimensions 148 × 210 × 12 mm   ·   267 g
Language French  

Mere med samme udgiver

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