Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations - Forschungs- / Entwicklungs- / Innovations-Management - Nils Levsen - Books - Springer - 9783658088149 - March 19, 2015
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Nils Levsen
Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations - Forschungs- / Entwicklungs- / Innovations-Management 2015 edition

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Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.

335 pages, 52 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 2015
ISBN13 9783658088149
Publishers Springer
Pages 335
Dimensions 148 × 210 × 20 mm   ·   471 g
Language French  

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