Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships - Benjamin Krischan Schulte - Books - Springer - 9783658087876 - February 20, 2015
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Benjamin Krischan Schulte
Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships 2015 edition

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Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. The authors findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment.

228 pages, 28 black & white illustrations, 37 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 20, 2015
ISBN13 9783658087876
Publishers Springer
Pages 228
Dimensions 148 × 210 × 14 mm   ·   326 g
Language English  

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