Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy - - Books - Springer - 9783658081317 - December 8, 2014
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy 2015 edition

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.

330 pages, 33 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2014
ISBN13 9783658081317
Publishers Springer
Pages 330
Dimensions 148 × 210 × 21 mm   ·   562 g
Language French  
Editor Banks, Ivana Busljeta
Editor De Pelsmacker, Patrick
Editor Okazaki, Shintaro

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