Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations - Stefan R. Thallmaier - Books - Springer - 9783658075255 - October 29, 2014
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Stefan R. Thallmaier
Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations 2015 edition

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Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process.

218 pages, 29 black & white illustrations, 19 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2014
ISBN13 9783658075255
Publishers Springer
Pages 218
Dimensions 148 × 210 × 14 mm   ·   322 g
Language English  

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