Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing - Business-to-Business-Marketing - Alejandro-Marcel Schoenhoff - Books - Springer - 9783658055585 - May 7, 2014
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Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing - Business-to-Business-Marketing 2014 edition

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The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.


300 pages, 35 black & white illustrations, 16 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2014
ISBN13 9783658055585
Publishers Springer
Pages 283
Dimensions 148 × 210 × 17 mm   ·   399 g
Language French  

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