Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness - Christoph Preuss - Books - Springer - 9783658046293 - December 27, 2013
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Christoph Preuss
Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness 2014 edition

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The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.

248 pages, 24 black & white illustrations, 63 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 27, 2013
ISBN13 9783658046293
Publishers Springer
Pages 224
Dimensions 148 × 210 × 20 mm   ·   294 g
Language English  

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