Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores - Jochen Binder - Books - Springer - 9783658045722 - November 26, 2013
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Jochen Binder
Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores 2014 edition

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Today, most firms employ online and offline distribution channels. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.

281 pages, 42 black & white illustrations, 32 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2013
ISBN13 9783658045722
Publishers Springer
Pages 281
Dimensions 148 × 210 × 18 mm   ·   385 g
Language English  

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