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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising - European Advertising Academy Sara Rosengren 2013 edition
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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising - European Advertising Academy
Sara Rosengren
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
407 pages, 64 black & white tables, biography
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