Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising - European Advertising Academy - Sara Rosengren - Books - Springer - 9783658023645 - June 12, 2013
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Sara Rosengren
Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising - European Advertising Academy 2013 edition

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.

500 pages, 42 black & white illustrations, 64 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 12, 2013
ISBN13 9783658023645
Publishers Springer
Genre Aspects (Academic) > Business Aspects
Pages 407
Dimensions 216 × 154 × 29 mm   ·   635 g
Language German  
Editor Dahlen, Micael
Editor Okazaki, Shintaro
Editor Rosengren, Sara

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