Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising - Sebastian Klapdor - Books - Springer - 9783658017316 - February 20, 2013
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Sebastian Klapdor
Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising 2013 edition

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Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel.

134 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 20, 2013
ISBN13 9783658017316
Publishers Springer
Pages 134
Dimensions 149 × 210 × 9 mm   ·   195 g
Language English  

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