Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats - Handel und Internationales Marketing Retailing and International Marketing - Bettina Berg - Books - Springer - 9783658015954 - September 16, 2013
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Bettina Berg
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats - Handel und Internationales Marketing Retailing and International Marketing 2014 edition

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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.

200 pages, 9 black & white illustrations, 43 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 16, 2013
ISBN13 9783658015954
Publishers Springer
Pages 180
Dimensions 149 × 210 × 11 mm   ·   272 g
Language French  

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