Advertising Worldwide: Advertising Conditions in Selected Countries - Ingomar Kloss - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642632068 - October 21, 2012
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Ingomar Kloss
Advertising Worldwide: Advertising Conditions in Selected Countries Softcover reprint of the original 1st ed. 2001 edition

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Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices?

294 pages, 83 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 21, 2012
ISBN13 9783642632068
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 294
Dimensions 155 × 235 × 17 mm   ·   474 g
Language German  
Editor Kloss, Ingomar

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