Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets - SpringerBriefs in Business - Laura Michelini - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642321498 - August 7, 2012
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Laura Michelini
Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets - SpringerBriefs in Business 2012 edition

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This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.

92 pages, 15 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2012
ISBN13 9783642321498
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 80
Dimensions 155 × 235 × 4 mm   ·   454 g
Language English  

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