Mass Customization: An Exploration of European Characteristics - SpringerBriefs in Business - Paolo Coletti - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642183898 - April 3, 2011
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Paolo Coletti
Mass Customization: An Exploration of European Characteristics - SpringerBriefs in Business 2011 edition

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With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.

110 pages, 20 black & white illustrations, 66 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2011
ISBN13 9783642183898
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 100
Dimensions 158 × 237 × 8 mm   ·   136 g
Language English  

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