Optimal Bundling: Marketing Strategies for Improving Economic Performance - Ralph Fuerderer - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642084591 - December 9, 2010
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Ralph Fuerderer
Optimal Bundling: Marketing Strategies for Improving Economic Performance Softcover reprint of hardcover 1st ed. 1999 edition

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Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.

308 pages, 15 black & white illustrations, 48 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2010
ISBN13 9783642084591
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 299
Dimensions 155 × 235 × 16 mm   ·   480 g
Language German  
Editor Fuerderer, Ralph
Editor Herrmann, Andreas
Editor Wuebker, Georg

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