Business Success in China - Markus B Hofer - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642070983 - October 14, 2010
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Markus B Hofer
Business Success in China Softcover reprint of hardcover 1st ed. 2007 edition

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The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

275 pages, 6 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2010
ISBN13 9783642070983
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 275
Dimensions 155 × 235 × 15 mm   ·   399 g
Language German  
Editor Ebel, Bernhard
Editor Hofer, Markus B.

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