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Ereignisinduzierte Markenkrisen: Phaenomen Und Krisenmanagement in Der Markenfuehrung Frank M Tiemann German edition
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Ereignisinduzierte Markenkrisen: Phaenomen Und Krisenmanagement in Der Markenfuehrung
Frank M Tiemann
Originally presented as the author's thesis (doctoral)--Universiteat Oldenburg, 2008.
454 pages, Illustrations, unspecified
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 14, 2008 |
| ISBN13 | 9783631559024 |
| Publishers | Peter Lang AG |
| Pages | 456 |
| Dimensions | 150 × 220 × 20 mm · 715 g (Weight (estimated)) |
| Language | German |
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