Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliotheques a l'heure du changement et de la mondialisation: Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 - IFLA Publications - R Jean Savard - Books - De Gruyter - 9783598218118 - November 19, 1999
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R Jean Savard
Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliotheques a l'heure du changement et de la mondialisation: Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 - IFLA Publications Reprint 2013 edition

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Marc Notes: Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997.; Papers in English and French with summaries in both languages; At head of title: Section on Management and Marketing = Section management et marketing; Includes bibliographical references.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 1999
ISBN13 9783598218118
Publishers De Gruyter
Pages 89
Dimensions 210 × 150 × 6 mm   ·   206 g   (Weight (estimated))
Language German  
Editor Savard, Rejean

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