Optimal Bundling: Marketing Strategies for Improving Economic Performance - H Hennig-schmidt - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540652472 - January 21, 1999
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H Hennig-schmidt
Optimal Bundling: Marketing Strategies for Improving Economic Performance 1999 edition

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Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.

312 pages, 48 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 21, 1999
ISBN13 9783540652472
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 299
Dimensions 155 × 235 × 19 mm   ·   1.36 kg
Language German  
Editor Fuerderer, Ralph
Editor Herrmann, Andreas
Editor Wuebker, Georg

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