Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times - Fred Y. Phillips - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540412588 - February 12, 2001
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Fred Y. Phillips
Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times 2001 edition

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This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest. The books emphasis on marketing is a distinctive feature.

418 pages, 43 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 12, 2001
ISBN13 9783540412588
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 418
Dimensions 155 × 235 × 25 mm   ·   739 g
Language English   German  

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