International Marketing Management: Strategies, Concepts and Cases in Europe - Mario Glowik - Books - De Gruyter - 9783486597493 - June 22, 2011
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Mario Glowik
International Marketing Management: Strategies, Concepts and Cases in Europe

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Takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. This book includes chapters that concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 22, 2011
ISBN13 9783486597493
Publishers De Gruyter
Pages 338
Dimensions 189 × 264 × 27 mm   ·   1.05 kg
Language German  

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