Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319991801 - November 28, 2018
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018 edition

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Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

614 pages, 8 Illustrations, color; 15 Illustrations, black and white; XXXIX, 614 p. 23 illus., 8 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2018
ISBN13 9783319991801
Publishers Springer International Publishing AG
Pages 612
Dimensions 150 × 220 × 20 mm   ·   1.08 kg
Language German  
Editor Krey, Nina
Editor Rossi, Patricia

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