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Political Marketing and Management in the 2017 New Zealand Election - Palgrave Studies in Political Marketing and Management 2018 edition
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Political Marketing and Management in the 2017 New Zealand Election - Palgrave Studies in Political Marketing and Management
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
158 pages, 38 Illustrations, black and white; XVI, 158 p. 38 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 31, 2018 |
| ISBN13 | 9783319942971 |
| Publishers | Springer International Publishing AG |
| Pages | 158 |
| Dimensions | 150 × 220 × 20 mm · 362 g |
| Language | German |
| Editor | Lees-Marshment, Jennifer |
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