Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 - Springer Proceedings in Business and Economics - - Books - Springer International Publishing AG - 9783319920832 - May 30, 2018
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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 - Springer Proceedings in Business and Economics 1st ed. 2018 edition

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This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.

177 pages, 4 Tables, color; 6 Illustrations, color; 8 Illustrations, black and white; XIII, 177 p. 1

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2018
ISBN13 9783319920832
Publishers Springer International Publishing AG
Pages 177
Dimensions 234 × 155 × 15 mm   ·   276 g
Language German  
Editor Chernev, Alexander
Editor Gazquez-Abad, Juan Carlos
Editor Martinez-Lopez, Francisco J.

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