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Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model - MIR Series in International Business Bjorn Rober Softcover reprint of the original 1st ed. 2018 edition
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Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model - MIR Series in International Business
Bjorn Rober
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
194 pages, XVII, 194 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 25, 2018 |
| ISBN13 | 9783319887142 |
| Publishers | Springer International Publishing AG |
| Pages | 194 |
| Dimensions | 150 × 220 × 10 mm · 303 g |
| Language | German |
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