Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319886527 - June 23, 2018
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Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2018 edition

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This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

322 pages, 10 Illustrations, color; 2 Illustrations, black and white; XXXI, 322 p. 12 illus., 10 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 23, 2018
ISBN13 9783319886527
Publishers Springer International Publishing AG
Pages 322
Dimensions 150 × 220 × 10 mm   ·   540 g
Language German  
Editor Krey, Nina
Editor Rossi, Patricia

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