Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science - - Books - Springer International Publishing AG - 9783319881560 - September 4, 2018
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Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover Reprint of the Original 1st 2018 edition

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816 pages, 9 Tables, color; 13 Illustrations, color; 12 Illustrations, black and white; XL, 816 p. 2

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 2018
ISBN13 9783319881560
Publishers Springer International Publishing AG
Pages 816
Dimensions 150 × 220 × 10 mm   ·   1.28 kg
Language German  
Editor Krey, Nina
Editor Rossi, Patricia

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