Strategy in Airline Loyalty: Frequent Flyer Programs - Evert R. De Boer - Books - Springer International Publishing AG - 9783319873503 - August 24, 2018
In case cover and title do not match, the title is correct

Evert R. De Boer
Strategy in Airline Loyalty: Frequent Flyer Programs Softcover reprint of the original 1st ed. 2018 edition

Price
$ 171.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 13 - 17

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.

268 pages, 1 Illustrations, color; 16 Illustrations, black and white; XXXII, 268 p. 17 illus., 1 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2018
ISBN13 9783319873503
Publishers Springer International Publishing AG
Pages 268
Dimensions 150 × 220 × 10 mm   ·   362 g
Language German  

Mere med samme udgiver

See all of Evert R. De Boer ( e.g. Hardcover Book and Paperback Book )