Handbook of Marketing Decision Models - International Series in Operations Research & Management Science - - Books - Springer International Publishing AG - 9783319860411 - August 7, 2018
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Handbook of Marketing Decision Models - International Series in Operations Research & Management Science Softcover reprint of the original 2nd ed. 2017 edition

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In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

598 pages, 25 Tables, color; 19 Illustrations, color; 16 Illustrations, black and white; XI, 598 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2018
ISBN13 9783319860411
Publishers Springer International Publishing AG
Pages 598
Dimensions 150 × 220 × 10 mm   ·   861 g
Language German  
Editor Van Der Lans, Ralf
Editor Wierenga, Berend

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