The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science -  - Books - Springer International Publishing AG - 9783319842981 - July 7, 2018
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2017 edition

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?


953 pages, 84 Tables, color; 84 Illustrations, color; 21 Illustrations, black and white; XXXIII, 953

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 7, 2018
ISBN13 9783319842981
Publishers Springer International Publishing AG
Pages 953
Dimensions 150 × 220 × 10 mm   ·   2.17 kg
Language English  
Editor Campbell, Colin L.

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