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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2017 edition
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
953 pages, 84 Tables, color; 84 Illustrations, color; 21 Illustrations, black and white; XXXIII, 953
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 7, 2018 |
| ISBN13 | 9783319842981 |
| Publishers | Springer International Publishing AG |
| Pages | 953 |
| Dimensions | 150 × 220 × 10 mm · 2.17 kg |
| Language | English |
| Editor | Campbell, Colin L. |