Services Marketing Cases in Emerging Markets: An Asian Perspective - - Books - Springer International Publishing AG - 9783319814124 - April 22, 2018
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Services Marketing Cases in Emerging Markets: An Asian Perspective Softcover reprint of the original 1st ed. 2017 edition

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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

184 pages, 24 Illustrations, color; 4 Illustrations, black and white; X, 184 p. 28 illus., 24 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 22, 2018
ISBN13 9783319814124
Publishers Springer International Publishing AG
Pages 184
Dimensions 150 × 220 × 10 mm   ·   281 g
Language German  
Editor Mutum, Dilip S.
Editor Nguyen, Bang
Editor Roy, Sanjit Kumar

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