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Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2016 edition
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.
987 pages, 11 Illustrations, color; 12 Illustrations, black and white; XXXIII, 987 p. 23 illus., 11
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2018 |
| ISBN13 | 9783319806761 |
| Publishers | Springer International Publishing AG |
| Pages | 987 |
| Dimensions | 150 × 220 × 10 mm · 1.40 kg |
| Language | German |
| Editor | Petruzzellis, Luca |
| Editor | Winer, Russell S. |